Offline Gurus - Ted Nicholas

ProgramCritique.com Review:

Ted Nicholas is an excellent direct marketer and has fantastic copywriting skills. He has been in direct marketing for over thirty years. Ted started in his early twenties and by his mid-twenties he had became a millionaire. Ted’s beginning was through a few candy stores. This is where he learned the art of advertising and the power behind successful advertisements to market products and services.

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Ted’s important books are How to form your own corporation for under $75 and Magic words that bring you riches. His techniques are standard techniques for direct marketers all over the world and are useful as long as people read advertisements and receive mail. Ted does not recognize the power of Internet marketing although he does have a website. This site sells some of his products and books. You can learn many things from Ted to become an expert copywriter in offline marketing. His advertisements are still very popular in newspapers and magazines. His books stand out as the best guide to the mail order business and are a true systematic reference for the mail order business.

However, Ted’s products are not very relevant in the twenty-first century. Hence, his products may slowly become a part of history if he does not make many changes to his products. Marketing techniques change with the time and you need to adapt such changes as often as possible. You can increase your direct marketing sales by incorporating different techniques into traditional direct marketing methods.

Ted is ideally grandfather of traditional direct marketing. He is among the pioneers in direct marketing. Even today, you can see his ads in leading newspapers and magazines. Most of his students still use his techniques to sell most of their products. Besides, his techniques are so simple and in detail. Even newcomers can learn each process well and adopt it to suit their marketing of products.

Although Ted’s books are essential for mastering marketing techniques, yet those into Internet marketing need to read the books of Mark Joyner, Cory Rudl, Marlon Sanders and Dr. Kevin Nunley.

Ted’s main flaws are that he is a man for detail and he goes into every minute aspect of everything. He is however, a bit wary of Internet marketing. He does not accept that Internet marketing is the order of the day and is slightly stubborn about embracing changes in marketing techniques.

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