Offline Gurus - Maria Veloso

ProgramCritique.com Review:

Maria Veloso has nearly 30 years of experience in copy writing. She started her career in copy writing in Ogilvy & Mather. With time, she has carved a niche for herself in the world of copy writing with her extraordinary skills. She has helped her clients boost their businesses through effective copies.

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Maria Veloso has expertise in writing a wide variety of contents. She has written for e-mail campaigns, sales copies, website copies, brochures, press releases and autoresponders to marketing communication. Maria started her writing career in 1977 when there was no scope of online writing. However, she has sound understanding of online writing and communication strategies.

Clients prefer Maria Veloso because of her scientific approach to copy writing. Unlike other writers, she does not stop only at putting some words together for her clients. She analyzes the tastes and preferences of the target audience before developing contents for them. It makes her writings effective.

Currently Maria Veloso works as the Director of Creative Web Writing for Aesop Marketing. Her job is to manage market research and handle website content and online advertising.

Besides writing copies, Maria Veloso also shares her experiences and knowledge with others. She offers seminars to people who want to learn the skills of effective writing. Her 12-hour seminars cost $997.

Maria Veloso is the author of the book - Web Copy That Sells. This book explains how to write effective copies for websites. She has offered some powerful and dynamic copy writing techniques in the book.

Maria Veloso’s book offers techniques of general nature. One should remember that they might not suit all products or websites. For instance, she says that 'editorial' style copies are most effective for websites. The reality is that this style would look awkward on some websites. However, that does not mean that Maria Veloso’s book is not useful. In fact, it offers fresh ideas that are not easily available. Most people would be able to make profit out of the book.

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