Offline Gurus - Ken Varga

ProgramCritique.com Review:

Ken Varga is a superb business coach teaching you to get extra edge in your marketing techniques. Ken Varga, a graduate of Rutgers University has extensive experience in different methods of marketing and selling. Ken stresses that basic marketing attitude of people remains same; they do not change with times. Hence, you can apply same age-old offline techniques providing good results on the Internet and online ways of marketing.

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Ken Varga claims that you can learn immensely from his book- How to Get Customers to Call, Buy & Beg for MORE. This book teaches you different advertising rules and techniques, which make customers come to you instead of you marketing your products and trying to draw customers. This book is full of practical examples and provides different key marketing words to use in your sales letters lavishly. Ken also provides various outlines of guerilla marketing, which is another technique of bringing your customers to you.

Ken Varga has also authored many other articles like an e-book- The Secrets to Creating Lifelong Customers. You can also download this e-book from Ken’s web site through his newsletter. Ken’s training mainly concentrates on generation of leads, which are the base for any successful business.

Ken lays great emphasis on customer relationship and stresses on creating and maintaining good relationships with your clients. This is the secret of persistent success of your business and constant increase in sales of your products and services. Similarly, Ken places great importance on planning your business or a successful business plan. Such practical business plans are useful for new and going businesses. A correct business plan can shape or destroy your business.

However, Ken Varga’s book does not live up to the expectations. Ken advertises impressively in his sales letters but actual content in book does not match to the standards. Ken talks about practical steps for planning business and advertising. However, the book misses on the details and systematic instructions necessary for planning your business or advertising moves. Ken’s book comes across as a generalized opinion, which cannot help in detailing or planning advertising techniques. Hence, you cannot apply all of Ken’s recommendations to achieve success in your business.

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