Offline Gurus - Andrea Nierenberg

ProgramCritique.com Review:

Andrea Nierenberg heads the Nierenberg Group based in New York. She is a consultant to companies like Time Inc., Citigroup, Food Network, TIAA-CREF, Lehman Brothers, Coach, Tiffany, and Omnicom. Her consultancy covers building businesses via client relationships and improving employees’ performance. She trains personnel in companies to develop their client and employee relationships so their business can prosper. Andrea Nierenberg has 25 years experience in sales and marketing. She has widely traveled all over the world. Andrea Nierenberg has attended conferences in different cultural settings and this has sensitized her to importance of relationships in building businesses.

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Andrea Nierenberg has been featured in Today, the New York Times, the Wall Street Journal, Inc. Magazine, Selling Power, Training & Development, Sales & Marketing Management, Chicago Tribune, Entrepreneur, the Associated Press, etc. She regularly appears on several popular news and television channels to share her views. Andrea Nierenberg is the best–selling author of Nonstop Networking: How to Improve Your Life, Luck and Career. Both the media and her readers have favorably received this book as an effective tool for business development. Her second book Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business is ready for release at the end of this year. 

Andrea Nierenberg has been felicitated by various organizations. She is a recipient of the Silver Apple Award from the Direct Marketing Association of New York for her dedicated service to the organization. Andrea Nierenberg has previous experience in the publishing industry. She has taught business development courses to undergraduate and MBA students at the nation's top educational institutions for more than fourteen years. She has also been an active member of Executive Club of New York, the Direct Marketing Association, the Financial Women's Association, and Advertising Women of New York.

Nonstop Networking: How to Improve Your Life, Luck, and Career is a good book to pick up networking skills. It is a good guide to building business based on trust and personal equations. It highlights importance of personal relationships in looking for a job, a business and winning clients. The book also tackles lack of social skills in introverts. However, the book is too concise for a topic, which needs greater discussion and in-depth analysis.

The book contains many tips on networking and plenty of sensible advice about organizing contacts into groups to fine-tune one’s networking strategies. However, the book does not cover how to face failure in networking. If Andrea Nierenberg for the updated version keeps these things in mind, this book can be a handy guide to tackling professional relationships in business.

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