Not Recommended - Kevin Trudeau

ProgramCritique.com Review:

Kevin Trudeau has been a familiar face on TV. He has pushed various products into the market over the years through his unique TV commercials. His products include beauty products, memory enhancement products, reading improvement products, coral calcium, natural cures, etc. "Mega Memory System," "The Mega Reading System", "An Addiction Breaking System," "Action Reading System," "Eden's Secret," "Hair Farming", etc. are some of his successful products.

Kevin Trudeau has made a lot of money by winning the confidence of the people about his products. He is a shrewd marketer who has the distinction of being different in promoting his products.

Kevin Trudeau started promoting his products on radio and TV in a very unconventional way. He presents his infomercials in news format, which lends more credibility to his advertisements. The advertisements do not look like advertisements, but like normal news. They had names such as "A Closer Look" and he packaged them into talk shows and interview programs. He developed and hosted those infomercials with two infomercial production companies, Tru-Vantage L.L.C. and Mega Systems, Inc. Because of Kevin Trudeau’s tactics, the channels now clarify to the viewers about such advertisements before airing them.

Because of the way he promotes his products, Kevin Trudeau has been a controversial person. Although millions of americans trust Kevin millions of Americans do not trust in him and his products. They allege that the products hardly deliver what he promises on the TV.

Kevin Trudeau claimed on the TV that his products such as "Eden's Secret Nature's Purifying Product" clean and purify the body. He also claimed that this particular product could cause significant weight loss and cure several problems including PMS. In another program "Doctor Callahan's Addiction Breaking System", Kevin Trudeau claimed that this product could cure different types of addictions such as alcohol, tobacco, cocaine, and heroin consumption. He made several other lofty claims in his infomercials on TV. Unfortunately, the FTC found those infomercials to be deceptive and slapped a fine on him several times.

The FTC forced Kevin Trudeau to pay thousands of dollars in consumer redress. It has also severely affected his partner Jeffrey Salberg of Mega Systems International, Inc. Many consumers have gotten back their money spent on his products and even with damages in some cases.

In a latest case, the FTC has slapped a fine of two million dollars on Kevin Trudeau for making fraudulent and misleading claims about a health product. Besides the fine, the FTC has also banned him from appearing on TV to promote his products.

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