Not Recommended - Brad Richdale

ProgramCritique.com Review:

Brad Richdale was popular for his info commercials on late night television. His marketing company of the nineties was successful. His main book Secrets to Making Money Now was mainly about making money through a particular system. This system involves use of 900 numbers and classified ads to make millions of dollars. This system was similar to that of Don Lapre. His info commercials were popular for a longtime on television. Former NFL star Fran Tarkinton also appeared on info commercials with Brad. These commercials on television were great hits. Brad was like king of commercials o television.

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Brad Richdale’s program costs $80, which gives a basic idea of direct marketing information. The idea behind is that anyone can market the product by just placing numerous small displays and classifieds through media. It comes with a few books and many cassettes. A few of his tapes had useful information like AIDA, standing for Attention, Interest, Decision, and Action. However, his books and cassettes did not have much content.  

However, you need lot of money to start with initial steps of marketing and you cannot begin with low investment as propagated by Brad Richdale. Nevertheless, if you have any excellent idea and can turn it in to a winning product, then you reap rich profits. Richdale however does not elaborate on sufficient licensing of your products. You need to check licensing requirements well before starting out.

Brad Richdale is an expert in backend sales. His two-step marketing tactic was to sell a less expensive book through info commercial and then follow it up with expensive products. This is in tune with normal norm of selling. He starts selling bigger and expensive courses from $2,000. His telemarketers keep ringing you constantly and offering different packages.

Brad Richdale was associated with another company- National Direct Internet Yellow Pages (NDIYP). This ran into rough weather and faced many FBI raids. Besides, there were many more raids by US Postal Inspector, IRS, and Attorney General for the state of Florida. Although there is no proof of any charges against Brad, yet he has missed his popularity. Thereafter his books are not available in bookstores, cable television, or E-bay.

Brad Richdale’s programs have died a natural death as such moneymaking options are no longer popular. Internet has brought about many vast changes and Brad’s concept of selling through classifieds does not find any place on Internet. He is no longer on the air and does not sell any of his products. This is in sharp contrast to the fact that at one time his info commercial was at top slot in popularity for three months continuously. Bankruptcy of his company led to his paying refunds of his product from his own pocket.

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