Internet Marketing - Web Advantage

ProgramCritique.com Review:

Web Ad.vantage started in 1998 and its multiple online services include search engine optimization, search engine marketing, Internet marketing consulting and online media buying and planning. It also helps you in your promotion and public relation efforts looking on the Internet as a channel for marketing. It is located in Havre de Grace, Maryland between Philadelphia and Washington DC.

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Besides, it enjoys a proximity to Baltimore and Delaware. The president and founder of the company Hollis Thomases came to manage the business after working in sales and marketing for about seventeen years. A graduate of Cornell University, Thomases is a successful entrepreneur and was named Baltimore’s “40 under 40” in 2003. She won the Bush Declaration Award for Entrepreneurial Spirit in 2002. Forbes magazine declared the company’s website as the “Best of B2B Sites”.

She is a popular public speaker and through her articles and panel participations, she has made herself known as an authority on Internet marketing. She has a column on ClickZ. She has been a part of the panel in Search Engines strategies Conferences. She continues to receive accolades from the industries for her endeavors to making her company the best source for strategic consulting.

Web Ad.vantage has an impressive clientele: Nokia, Humana Safe Net, Nature Made Vitamins, Random House and Zurich are a few worth mention. John Hopkins University, George Washington University, the Visitors Association and the Baltimore Area Convention have also utilized its services.

An agency specializes in applying Internet strategies to acquire and retain visitors to one’s web site. It extends its net to include nonprofit groups and associations. It works with conventional marketing methods that a client may employ and ensures that the options it seeks over the net is in harmony with what it follows as an off-line course of action. The company has been featured on CNNfn, TechTV and even on MarketingSherpa.com.

The company focuses on five key areas- Awareness, Optimization, Conversion, Retention and Acquisition. Clients benefit from it in generating sales through the Internet, improving the quality of web site traffic, growing in-house e-mail database and developing the same. They also help in web campaigning through PPC.

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