Internet Marketing - Ezine Ads

ProgramCritique.com Review:

Ezine advertising is one of the best methods of advertising, and brings the best results. It is also one of the least expensive methods of advertising. You can place ads in ezines for as little as $5! While the cheap alternatives may be good for companies that have just set up shop, as a rule, it is best to avoid free and cheap ads. 

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So how does ezine advertising work? You scout for an ezine whose theme is relevant to that of your website and place an ad in it. While costs vary to a great extent, as a general rule, these ads are available for less than $50.

If you can afford to increase your advertising budget, you can even go in for the slightly expensive "solo ads" or "solo mailings". Your ‘solo ad’ will go out as a separate stand-alone mailing to every subscriber of that ezine. You can also buy ‘Top Sponsor’ slots on the ezine. In this case, your ad is at the top of the ezine and prominent to the readers of that ezine.

And how do you ensure that your ad is read by maximum number of people and does not end up as a dud? Before you spend your hard-earned money on a solo ad, it is important for you to know more about the ezines in which you plan to advertise. Subscribe to several of them, especially in your known niche market and get a feel of the ezines before you advertise. Another method is to advertise in an ezine that does not operate in your niche market. This way you will get readers who are fresh and new to the idea of your product. Small ezines or small coop ezines are also a good idea. Look at kovach-services.com/ezinead if you are interested in advertising in small coop ezines.

Since an advertiser spends a lot of money on the solo ads and Top Slots, it is important to have a tracking system in place to ensure that the money is well spent. Some ezines provide advertisers with responsive mailing lists that help them track their results.

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