Franchises - Merle Norman Cosmetics

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Merle Norman Cosmetics, Inc. is a famous and independent chain of color cosmetic and skin care products. Merle Norman Cosmetics, Inc. has around two thousand independent studios selling these cosmetics throughout United States and Canada. Merle Norman started her cosmetic business through modest beginnings in 1920s. She gave free samples of her beauty care products to her neighbors to use them who later became her future clients.   

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Merle Norman started her first studio in 1931 at Santa Monica in California with her nephew, J.B. Nethercutt looking after manufacturing of her products. Merle sold most of her products at affordable prices. She never let go of her philosophy of trying before use. Hence, she always gave her customers free samples of her products for them to try and then purchase. 

Merle Norman’s philosophy continues to this day and Merle Norman Cosmetics, Inc. is a household name now with annual sales turnovers of billions of rupees. J.B. Nethercutt runs Merle Norman Cosmetics, Inc. since Norman's death in 1972. It offers a wide range of tested products for your total skin care, toners, cleansers, sun defense cosmetics, and color needs. Merle Norman Cosmetics, Inc. offers attractive and rewarding franchisee options.

Entrepreneur magazine rates Merle Norman Cosmetics, Inc. as America's best cosmetics franchise opportunity. Interesting features of this opportunity include recognized financing for needy applicants, absence of royalty or franchise fees, and 60% reimbursement for cooperative advertising. Merle Norman Cosmetics, Inc. offers practical support through field visits, point-of-sale software training, Field training classes, and advanced home office training on all seven days for their franchisees. There is further support in the form of meetings, newsletters, Security and safety procedures, Toll-free phone line, Field operations and evaluations, Regional advertising, National media, Ad slicks, etc.

No doubt, Merle Norman Cosmetics, Inc. rules supreme among number of franchisers in Los Angeles. Though recent trends indicate a marginal decline in number of franchisees, yet sales figures are not dropping much as new franchisees are huge ones with big businesses and are more familiar with business practices.

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